Sydney Mardi Gras

A celebration of identity, self-expression, and pride.

This film, created for Sydney Mardi Gras, spotlights prominent LGBTQ+ personalities across Australia, capturing their essence in a striking black-and-white studio setting. With a minimalist aesthetic and a raw, editorial feel, the campaign embraces the power of authenticity, allowing each individual to shine in their own way.

At the heart of "Free to Be" is the message that true beauty lies in being unapologetically yourself. Through candid moments and bold storytelling, this piece honors the strength, diversity, and joy of the LGBTQ+ community.